An artisan perfumer based in the Hérault, just outside Lodève
Guillaume Bonnabaud La Bruyère
Guillaume created his own brand, Poésie Parfumée, a 100% natural, artisanal and poetic perfume house, in 2022.
He has designed a range of five eaux de parfums in line with his values, in a spirit that reflects his personality. Their names are: Vivacité Ondine (Water spirit), Chant des Sylphes (Air spirit), Charme de Fée (Flower spirit), Gnome Authentique (Earth spirit ) and Dragon Flamboyant (Fire spirit).
“Although I came from a scientific background, I've always had an artistic soul, and am also a poet in my spare time. As someone who is close to nature, I feel a particular affinity with the plant world. Every opportunity is a good one for me to immerse myself in the smells around me: walks, meals, other moments of everyday life... since I was a child I've been sensitive to scents.”
Guillaume Bonnabaud La Bruyère - Poésie Parfumée
100% natural origin: Cosmos Natural certified, they contain no synthetic or controversial ingredients, only natural plant extracts: essential oils, absolutes, CO2 extracts or isolates. Going further than certification, Guillaume has also chosen to include a majority of organic ingredients in my formulations.
For example, at least 50% of the ingredients in the perfume concentrate (the fragrance part) and the alcohol are certified organic. The alcohol is also made from wheat grains and is not denatured (pure).
Artisanal
Guillaume designed and manufactures the perfumes in his workshop in the north of the Hérault region. This includes the weighing of the raw materials (finished extracts) and the bottling, as well as the stages of maturation, maceration (waiting for the alcohol to be added), glazing and filtration.
His eaux de parfums are both Made In France and Made in Occitanie.
“I drew my inspiration from Celtic and Scandinavian mythologies, creating eaux de parfums on the theme of the spirits of Nature. Their scents are original, olfactory manifestations of the beings of Nature. With a sensitive, subtle imprint, they are veritable little olfactory worlds in their own right.”
Guillaume Bonnabaud La Bruyère - Poésie Parfumée
Refillable
Thanks to an adapted 100mL format, delivered with a small funnel to make refilling easier. These bottles are spray-free and have a simple cap to make them 100% recyclable.
Accessible to all budgets
Guillaume's perfumes come in a variety of formats and budgets, from samples to refill bottles, including 10ml (travel or handbag size) - pictured here, 30ml and 50ml bottles, to help popularize natural fragrance.
Mixed
Poésie Parfumée fragrances are for people as a whole, more complex than just their gender. They are therefore aimed at both men and women.
Very well tolerated by the skin:
Dermatologically tested, with no skin reactions
What's more, since the launch in June 2023, Poésie Parfumée customers, especially those with sensitive skin, have reported no problems (allergies, etc.).
Transparency
The full list of ingredients in each of the fragrances is available on the poesie-parfumee.fr website.
